Collection: Make Up Intense Colouring

Make Up Colour Primer

Pure Direct Pigments

Provocative and trendy while moisturising and revitalising, Make Up Colour Primer is your ally to change your look whenever you want or to restore energy to your colour.


Smart Color Balm performs two actions in a single phase: COLOURING AND CONDITIONING THE HAIR.


Instantly create dynamic custom colour effects. It has a double-action, in that it can reflect and recharge your hair colour. The moisturising base protects the hair making it soft and easy to work with while drying.

New technology of high penetration dyes allows better adhesion to the hair with an intense, long-lasting colouring action for 12 washes, while the conditioning base leaves the hair soft and restructured.

Fast-acting in 3 to 15 minutes.

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